“A book is a dream that you hold in your hand” – NEIL GAIMAN
Reading books can give you knowledge which no one can give. There are infinite books related to everything and anything you want, a book can be a cure for all your problems in life, whether it is related to your love life or your professional life. Each book has its own unique specialty.
Here are some of the best books for the novice out there dealing with digital marketing techniques.
1. Hug your haters – Jay bear
Joe pulizzi who is known as the ‘Godfather of content marketing’, is a founder of contend marketing institute.
Epic content marketing book is one of the best books, which take the reader through the process step by step of stories making the customers in act.
Epic content marketing is listed amongst the best digital marketing books to buy and read.
2. Epic content marketing- Joe Pulizzi
Being a digital marketer is not easy as one has to face numerous vexatious situations on social media. When you endorse your business online, there is all kind of people commenting positive as well as negative reviews.
So Jay bear has done exceptionally well in his book “hug your haters.” This inspirational book helps the readers to learn how to hug your haters with speediness, judgment and kindness. Making customers happy with your services increases the chances of more referrals; more referrals increase opportunity and opportunity boost up your skills and of course bank balance.
3. Permission marketing – Seth Godin
Seth Godin is the author of 18 books which are published in more than 35 languages. His book Permission marketing, teach us about the foundational digital marketing prowess. Reading this book will definitely hep you to find out a way to run campaigns and build brand messages attracting your customers to consume and follow. This book will also help you to build sturdy relationships with online perspectives.
4. Youtility – Jay bear
This is yet another best book of digital marketing, Jay bear ‘Youtility.’
The bond between you and your customers is very vital for your business. Therefore this book is here to provide you all the information to create a long lasting relationship between you and your customers. The writer explains the concept of marketing smartly with the prospect of increasing your customers, by helping them and making them happy.
5. Web Analytics 2.0 – Avinash Kaushik
Avinash Kaushik is the Analytics Evangelist for Google and a prominent speaker. In his one of the famous book on digital marketing ‘Web Analytics 2.0’ he shed light on the connection of online information for businesses prosperous growth. In the book, Avinash has presented the analytical frame in the easiest way to understand. It talks about the tactics for measuring social media and multimedia campaigns, data reconciliation, analytical strategies and explanation of core matrix.
Before starting something new, it’s necessary for you to have an exact knowledge about that particular thing. Interacting with people is fine, but with that you should read some books as well, to strengthen your knowledge.
So if you are looking forward to a career into digital marketing, and you have no clue how to start then the above-mentioned books will for sure help you out to learn the strategies step by step.