List of Most Important Term in Google Analytics
Notes that help us to understand traffic patterns
Understanding the source of sales & revenue. Attributions is mainly classified into First click and last click.
The % of people who land on one of your web pages and then leave without clicking to anywhere else on your website
In other Words, single page visitor
Health Bounce rate – 70%
The number of people who converted on your website (typically filling out a form or Another action you have predefined) divided number of people who visited your website
A Characteristic of your data that you can use in filters
In Google Analytics some default dimensions include browsers landing page and campaign.
When a page is loaded and Google analytics Track that
Count even of the same visitor came back or refreshes the page . A single user can have 10 page views in single session.
Unique page views negate the same use visiting the same page again
A visit by unique user in a window of 30 mins
EX:- If a user visits your website in the morning once and in the evening once it is counted as 2 sessions.
If a visiter stay 1 hr in website then it will be counted as 2 sessions
The No of unique user visiting your website
The same user visiting your website on a different day using same device will be counted as single user
EX:- User X visit your website today
He goes through 5 different pages within 30 mins
1 user- 1session – 5page views
EX 2:- user X visit your Website twice once in morning and once in the evening
He goes through 5 different pages within 30mins in morning and 3 different pages in evening
1user- 2 session- 8 page views
The number of pages visited on average per session in the given time frame
Entrance is number of times visitor entered your site through a specified pages or set of pages
The specific URL from which traffic has originated from .it would be Google , Facebook or Direct
Every referral to website also has medium possible include
Default groups of traffic sources with multiple similar mediums