Today every website wants to rank on the first page of the Search Engine Results Page(SERP) and in fact, we want it to be rank 1 on the first page. And why not? You definitely need traffic on your website, that’s what you have, build it for!
But, it is not as simple as it sounds. To make a website rank higher on Google is a long process which requires a lot of hard work and skills of yours.
But you don’t need to worry about that because it will be your cup of tea after you will go through the tips I have jotted down and that could be your SEO go-to points to increase your rankings.
How To Improve Your Google Rankings?
As stated before, Google Rankings is what people look for today, for their business to surge higher. Not every time investing money would be profitable.
To get Google Rankings, you need to follow some simple steps which will actually cost you nothing:
Improve your Website Structure for a better User Experience
A poor website structure creates a bad impact on the user experience. From a poor website structure, I mean that the website must be attractive or at least simpler to navigate for users and Google to crawl. If that doesn’t happen then your rankings will definitely be going to suffer.
Website structure is also directly proportional to factors like website visitors, bounce rate, page per session and time spent on the site. And all these factors are a must for a good page ranking.
Page Speed affects the rankings. When a web browser loads a website, it has to loads all the content on it and if the site is taking time to load then neither Google nor the user will prefer to go with it. Such websites observe a high bounce rate because before the website gets actually loaded, the user bounces back to the search page out of frustration and furthermore, Google ranks poorly the websites which have low page speed.
Creating backlinks is an off-page form of SEO. It is one of the most effective ways of ranking your website higher. Backlinks are basically getting links from other websites to yours. To have a link of your website to the website which has high domain authority increases authority for your website as well and bring in traffic and improves search rankings.
This can be done by creating guest posts or submitting your links on other websites.
Write SEO optimized content
SEO optimized content is another very effective and important way of bringing traffic and improving search rankings. SEO optimized content on your website must be having no mistakes, must be keyword-rich, having relatable content and valuable internal and external links. It is proven to increase maximum traffic and search rankings of your website.
Optimize your images
Your images must be optimized that is, it must not be too heavy that increases your website loading time. As stated above, the loading time of a page must be low and images do affect the loading time and speed. So, it becomes necessary to be optimized. They must be in a compressed version, filenames should be relatable so that internally Google can read them and crawl them and specific alt tags which again improves effectiveness and comfort for Google and users to understand.
Fix broken links
As discussed above that creating backlinks is considered one of the most weighted and effective way of creating good search results but at the same time broken links like links that cause 404 types of errors creates a bad user experience and degraded search rankings. This must be rectified at the earlier basis because that again affects the user experience and a set back for Google rankings too.
Use H1 and H2 tags
Header tags make your content readable and improve understanding of the user about what the content is all about. So, these tags must have nice and catchy and brief usage of words depicting the exact context. These header tags must contain keywords which will help Google to understand the reference of your content.
Craft effective meta title and meta description
Meta title and meta description are beneficial for the search rankings. They mainly help Google to understand your website or page. On the basis of these two, Google ranks your website or your page on the search engine. So, this must be keyword-rich, brief and effective to increase your chances of ranking higher.
Optimize for local search
Today people are searching “business near me” or “careers near me” and such. SO, you must optimize your website according to the location and all so that it is visible in local searches which increases your website traffic and thereby sales.
Optimize for mobile
Today the majority of users are mobile users and the website looks a lot different on mobile as compared to the desktop screen. So, today it has become necessary for your website to pass the mobile-friendly test. Also, Google does give preferences to websites which are mobile-friendly as well.
You must keep these 10 tips in mind to actually see your website ranking the search results. This is a long process but very effective. So, have patience and keep on checking your website status regularly for best results.